The past few years have brought drastic changes to higher education, in both how students learn and how instructors teach. Whether due to increases in remote and hybrid learning during the COVID-19 pandemic or the growing prominence of generative artificial intelligence (GenAI), business educators have had to adapt to change quickly, often without much institutional support.
Even through all this upheaval, textbooks have remained the most popular course material in higher education, according to a survey conducted by the research firm Bay View Analytics. However, increasingly instructors are replacing print materials such as hardcopy textbooks and homework handouts with digital options such as online textbooks and homework assistance platforms. Instructors also have embraced open educational resources (OER). Bay View’s data also show that the percentage of educators using OER as required course materials nearly doubled between the 2019–20 and 2022–23 academic years, from 15 percent to 29 percent.